Road Safety Campaign urges Drivers to Reduce their Speed on Rural Roads
Scottish Government and Road Safety Scotland (part of Transport Scotland) have launched a new campaign, urging drivers to watch their speed on country roads and help reduce the number of fatalities. Loss of control is the biggest cause of deaths on country roads, frequently associated with driving too fast for the conditions and leaving too little time to react to unpredictable road conditions and hazards.
Minister for Transport and Islands Derek Mackay said: “We are committed to achieving safer road travel in Scotland for everyone and clearly we are heading in the right direction. However we still have a long way to go, particularly with younger male drivers. This campaign encourages motorists in Scotland to drive at an appropriate speed for the conditions, particularly on country roads as there are a higher proportion of fatalities in rural areas."