HIE's Tune into Tourism series is back for 2019
For the next six weeks, HIE will be bringing you the latest tourism trends, industry insights and expertise directly to your device, wherever you are and however you choose to tune in. The theme for 2019 is: 'Digital'.
If you work or have an interest in the tourism industry in Scotland, sign up to take part here.
13th Feb: Digital Strategy: Planning Your Online Activity
Everything you need to know to ensure you have a coherent plan for all your online activity. Covering areas such as understanding your customer, brand identity, content marketing, analytics and online security.
20th Feb: Cut Through On Social Media Part 1: Facebook And Twitter
Understand the potential that Facebook and Twitter have for a business in the tourism sector, looking at audiences on different channels, finding your voice, becoming easier to find online, what to post and how often and converting engagement into bookings and sales.
27th Feb: Cut Through On Social Media Part 2: Instagram
Instagram has the highest engagement rate per follower, and a recent survey suggests nearly half of Instagram users use it to help pick their next holiday. Find out how to engage with customers to increase your visibility, inspire potential visitors and understand the role of influencers.
6th Mar: Building And Managing Your Online Reputation
Understanding the expectations of your customers in terms of your relationship with them. How publishing regular content and understanding your voice online can help you cement your businesses reputation, how to collect and use data to build loyalty, how to do less but better and how to understand the impact on your business when you get it wrong.
13th Mar: Booking Trends: How You Can Boost Your Business
Discover all the latest trends in how and why visitors are booking and how you can harness that information to grow your business.Visitors are increasingly buying experiences, so it’s crucial that you are discoverable, and are able to give the customer what they are looking for, when they are looking for it. With all the latest data from Visit Scotland.
20th Mar: Have You Got Your Website Right?
Your website needs to be dynamic and engaging to drive business. We’ll look at: the importance of getting the basics right, who you are selling to and what they need, what’s going to make you stand out, how you can be truly mobile friendly – including how that applies to content and SEO and online security.