What's next for Outdoors Tourism?

Man in kayak with a dog swimming in front
Lisa Paton

Book your free place today at an Outdoors Scotland Tourism Strategy Regional Workshop – come along, have your say and get involved in how Outdoors Tourism is developed in Scotland.

The workshops are open to any business, community group or local authority with an interest in Marine, Adventure or Wildlife Tourism. This is a unique opportunity to consider emerging opportunities, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry.

This is a critical time as we emerge from Covid-19, face new consumer trends & expectations, and adapt to a future net zero agenda. Now is the time to help shape the future of your sector.

The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine and outdoor activities aligned to Scotland’s Outlook 2030. These workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy.

At the workshops we will share with you the key findings to date and importantly the results of the new UK Consumer research by 56 Degree Insight carried out for the development of the new strategy.

The workshops will focus on questions such as:

  1. What differentiates Scotland and gives us a competitive advantage as a Marine, Adventure and Wildlife tourism destination?
  2. What factors might be hindering the sustainable growth of outdoors tourism in Scotland?
  3. How do we build on our advantages and strengthen the return on our key markets?
  4. What does success in Outdoors Tourism look like?

The workshops are being held in the following locations and you can book your place by clicking on one of the links below:

Dates Event / Region

Wednesday 10th November; 2.00 – 5.00 Ayrshire & Arran, location Irvine

Thursday 11th November 2.00 – 5.00 Taycountry – Perth / Dundee/ Fife and Angus, location Dundee

Monday 29th November 2.00 – 5.00 Greater Glasgow & Clyde Valley, Inverclyde & Bute, location Greenock

Tuesday 30th November 2.00 – 5.00 Stirling, Loch Lomond & Trossachs, Central Scotland, location Stirling

Wednesday 1st December 2.00 – 5.00, South of Scotland, West, Dumfries & Galloway, location Dumfries

Thursday 2nd December 2.00 – 5.00, Virtual Event

Monday 6th December, 2.00 – 5.00, Argyll & Isles and Lochaber, location Oban

Wednesday 8th December 2.00 – 5.00 Cairngorms, location Aviemore

Thursday 9th December 9.30 – 12.00 Moray & Inverness, location Forres

Tuesday 14th December 10.00 – 3.00 Shetland, location Lerwick

Thursday 16th December 2.30 – 5.00 Aberdeen, Aberdeenshire & Banff, location Inverurie

Thursday 13th January 2.00 – 5.00 Edinburgh, The Lothians & South of Scotland, East (Scottish Borders), location Peebles 

Wednesday 19th January 10.00 – 3.00 Orkney, location Kirkwall

Tuesday 25th January 6.00 – 8.00, Outer Hebrides, location Benbecula

Wednesday 26th January 12.00 – 3.00 Outer Hebrides, location Stornoway

COVID protocols will apply to all of the workshops.