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Understanding Climate Misinformation in Scotland

Interactive session exploring climate misinformation: its scale, where it appears in communities, and why it matters for climate action.

Date and time: to

Location: Online

Organisation: SCCAN Scottish Communities Climate Action Network

Open and interactive online session exploring the scale of climate misinformation, where it is showing up in communities, and why it matters for climate action.

The session will look at how misinformation spreads, its real-world impacts, and what can be done in response.

Panel of contributors:

  • Dr Lluis de Nadal Alsina is a lecturer at the University of Glasgow and a researcher with the Glasgow University Media Group, specialising in climate obstruction and populist social movements. Why do people resist climate policies? Drawing on his work on Net Zero opposition, Lluis will explain how misinformation does more than just change minds and creates lasting barriers to climate action. He will dive into how political influencers and digital groups use conspiracy theories to stall progress, helping us understand the real-world impact of these stories on our society.
  • Alastair Brian is the head of fact-checking at The Ferret and has run misinformation workshops across the country for over seven years. He has worked for STV News, ITV Border and BBC Scotland across features, news and politics. During the session, he will explain how misinformation spreads online, how organisations push and disseminate disinformation about climate issues, and the impact that this can have on the public. He will also discuss how journalists and activists can push back on these misinformation narratives through simple fact-checking tools.

You will be invited to share where you are seeing climate misinformation, how it affects your work or communities, and what actions you are already taking.

The event aims to foster collective reflection and begin shaping shared strategies for responding more effectively.

This event is open to all. If you have experiences of countering misinformation come and share them; SCCAN Scottish Communities Climate Action Network is keen to hear about strategies that bring people together rather than divide. It’s also for people to just come to listen and share concerns about the climate misinformation you’re seeing and hearing in your community.

Image Credit by Elimende Inagella on Unsplash

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